Guides · The Long Read
Step-by-step guide to setting up and optimizing your Google Business Profile for law firms. Covers verification, categories, reviews, and local ranking.
Read the guide →i.
You bill the hours, answer the phone, and do the marketing after dinner. Start with what works on a real budget and four hours a week.
Solo Playbook →ii.
Local SEO, paid search, content, referrals, reviews. What each channel costs, what it returns, and when to walk away from it.
Guides →iii.
A DUI client decides in an hour. An estate-planning client decides over a year. Strategy follows the decision, not the average.
Practice Areas →iv.
Planning templates, audit checklists, and trackers you can fill in today. Nothing gated, no email required.
Tools & Templates →Signs it's time to fire your law firm's marketing agency, the transition checklist to protect your assets, and what to do next. Practical exit guide.
How to turn community involvement into a referral engine for your law firm. Sponsorships, board service, events, and pro bono strategies that drive business.
How to calculate marketing ROI for your law firm. Tracking systems, attribution models, metrics that matter vs vanity metrics, and reporting templates.
Comprehensive guide to every legal review and directory platform. Honest cost-benefit analysis, SEO value, client usage, and profile optimization for each.
Marketing guide for aviation lawyers. How to reach crash victims, pilots facing FAA action, and airlines needing regulatory counsel in this ultra-niche field.
Marketing for bankruptcy attorneys: empathetic messaging, PPC tactics, Chapter 7 vs 13 content, fixed-fee positioning, and debt settlement rivals.
Legal Practice Marketing is published by The Discoverability Company, a firm that runs search, reputation, and paid campaigns for law practices. That is a commercial interest, and naming it is the point: you should know who is telling you a channel works.
What that funding does not buy is placement. Nothing here is sponsored, no vendor is paid for or paid to be recommended, and every tool we name is one we have used on a live account. Where a recommendation rests on our own experience rather than a published source, the page says so.